Parameswara Arts Production no. 1 is officially launched today. Jayanth C Paranjee will direct Pawan Kalyan for this film which is based on Bollywood hit Love Aaj Kal. Vinod Pradhan will handle the camera while Mani Sharma will compose music. Regular shooting will start in June.

Dasari Narayana Rao, Botsa Satyanarayana, Botsa Jhansi, Murali Mohan, Danam Nagendar and others attended this event at Taj Krishna.

Sources say that Deepika Padukone is being considered for the lady lead. She played the heroine in Hindi version. Also, it is heard that Pawan Kalyan will showcase his six pack in this film.